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The Skills Centre
Our Mission
Last 12 month report
Our Mission
The goal was clear — and far from modest: generate 4,000 highly qualified leads per month, with a 60% booking rate and a 15%+ sales conversion. No vanity metrics. No room for guesswork. This client needed a lead engine that delivered consistent, scalable performance — and they needed it fast.
We were brought in to design and execute a lead
The goal was clear — and far from modest: generate 4,000 highly qualified leads per month, with a 60% booking rate and a 15%+ sales conversion. No vanity metrics. No room for guesswork. This client needed a lead engine that delivered consistent, scalable performance — and they needed it fast.
We were brought in to design and execute a lead generation system built specifically for volume, quality, and conversion — tailored to the high-pressure demands of the training sector.
Our process
Last 12 month report
Our Mission
To hit the numbers, we didn’t just spin up landing pages — we built dedicated lead generation websites, each tailored to a specific NVQ path: Electrical, Gas, and Plumbing. Every site was designed with one purpose — to attract, qualify, and convert.
Using deep qualification research, we developed strategic filtering criteria to make sure o
To hit the numbers, we didn’t just spin up landing pages — we built dedicated lead generation websites, each tailored to a specific NVQ path: Electrical, Gas, and Plumbing. Every site was designed with one purpose — to attract, qualify, and convert.
Using deep qualification research, we developed strategic filtering criteria to make sure only serious, eligible prospects made it through. From keyword intent to form logic, every element was engineered to weed out time-wasters and surface high-value leads.
Then came the fuel: high-performance Google Ads campaigns that pushed targeted traffic to each funnel — segmented, smart, and laser-focused on conversion.
Last 12 month report
Last 12 month report
Last 12 month report
Over the last 12 months, the numbers speak for themselves:
- 52,000 qualified leads delivered
- 63% average booking rate
- 12% sales conversion rate
- £32+ million in revenue generated
These weren’t soft leads — they were high-intent, fully qualified prospects, converted through a system built for scale and precision. What started as a high-st
Over the last 12 months, the numbers speak for themselves:
- 52,000 qualified leads delivered
- 63% average booking rate
- 12% sales conversion rate
- £32+ million in revenue generated
These weren’t soft leads — they were high-intent, fully qualified prospects, converted through a system built for scale and precision. What started as a high-stakes target turned into a well-oiled, revenue-driving machine. The client didn’t just hit their goals — they blew past them.
This is what happens when strategy, execution, and accountability align. No fluff. Just results.